In 2024, average selling times are lengthening in many major French cities, even as the total number of transactions tends to decrease nationwide. Faced with the persistent rise in interest rates, many buyers are holding back. Properties with poor energy performance struggle to attract interest, despite a slight easing concerning the infamous energy sieves.
Enhancing the value of one’s property and correctly adjusting its price have become two real assets for successfully closing a sale in this tense climate. What was once the domain of seasoned agencies is now slipping into the arsenal of individuals.
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What is the state of the real estate market in 2024? Key trends to know
The French real estate market is showing signs of retreat. The volume of real estate transactions is declining, a trend noted by both notaries and INSEE. Should we be surprised by the rapid increase in credit rates? For many buyers, real estate purchasing power has hit an unprecedented low. Settling in Paris, Lyon, Bordeaux, or most dynamic cities has become a real obstacle course. But this pressure is also spreading to suburban areas that were less exposed in the past.
The movements in real estate prices reflect these disparities: major cities are seeing their prices erode, while the provinces and countryside are holding firm. Building permits are becoming rarer, and the rising cost of construction materials is tightening the market. As for investors, they are navigating increasingly heavy property taxes, green standards, and a constantly adjusted legislative framework for rents under the ALUR law or the ELAN law.
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Energy performance is shaking things up. Offering a non-compliant property, classified as DPE F or G, means accepting to negotiate firmly, sometimes conceding significant reductions. Owners are already taking the lead in response to the Climate and Resilience law, while renovation aid schemes are becoming real decision-making criteria. To keep up with these developments and master the estimation, many rely on ventes-immobilieres.org, a recognized resource for its analyses and advice aimed at sellers.
As a result, the territory is segmenting more than ever: metropolises where competition is intensifying, changing peripheries, and countryside now sought after. The local reading grid supersedes the macro trend. It’s best not to forget this when reselling.
What pitfalls to avoid and what levers to activate for selling under the best conditions?
Considering a real estate sale in 2024 means staying clear-eyed about one’s estimation. Starting with an unrealistic value hinders all chances of success. There are two pitfalls to be aware of:
- Overvaluation leads to months of waiting and a property shunned by buyers;
- Undervaluation immediately lets go of precious capital.
Relying on updated real estate diagnostics and solid points of comparison provides an objective basis. Setting a fair price attracts both first-time buyers and investors, even when they are constrained by current rates and a more selective market.
The choice of sales mandate also influences the success of the operation. Vague or overly restrictive clauses may put you in difficulty with prospects. Mandating a recognized and well-connected real estate agent proves useful, especially if you opt for exclusivity. In the case of a simple mandate, it’s up to you to handle the marketing. An experienced agent will weigh in to ensure and secure the sales agreement, especially when complex situations arise: sharing, succession, or immediate mobility.
It is now impossible to neglect presentation. A family home, an apartment in the city center, every detail counts, from tidiness to repairs. Buyers, often accompanied by their bank or broker, sort through very quickly. Fewer visits, indeed, but much higher expectations. A well-organized file with clean diagnostics, work histories, and up-to-date plans plays in your favor and accelerates the decision.
Boosting visibility involves several initiatives. Here’s what regularly works:
- Investing in professional photos and precise descriptions;
- Adapting communication to the target audience (families, investors, retirees);
- Using social media wisely to reach profiles that are no longer always found on traditional portals.
But never forget the weight of the local factor: a neighborhood gaining attractiveness, a new school, enhanced transport… each parameter adds significant additional value to your property.
Preparing your real estate sale: concrete tips to maximize your chances of success this year
Successfully selling in 2024 does not happen by chance. The context demands method and composure. A robust file, up-to-date diagnostics, all necessary invoices, precise plans reassure both the buyer and their banker. Presenting your property in the best light adds even more impact. Prioritizing clarity, cleanliness, light, and making the best use of space: the eye of a professional photographer can sometimes change everything. Nowadays, the first discovery of the property often happens remotely, through virtual tours or augmented reality. These options multiply contacts, especially when aiming beyond traditional major metropolises.
The perspective of potential buyers has changed. Energy performance, compliance with the Climate and Resilience law, and rehabilitation potential take precedence. Aid schemes (MaPrimeRénov’, other subsidies…) factor into the budget calculation and weigh on the buying trigger. A favorable DPE label or a solid work plan elevates your file above the fray.
Every property has its specifics: primary residence, rental investment, family home. Adapting your strategy according to current demand, analyzing visitor feedback, and readjusting the price if market reality demands it: this is what makes the difference in 2024. In this sector, clinging to your initial estimate without ever moving is akin to playing against yourself.
Some prefer to wait for the market to come back to them. Those who anticipate the trend, play their cards openly, and pay attention to every detail simply accelerate their success.